Client Case Study
Branded Terms Made Up 30% Of This Site’s Traffic—Now Their Conversion Rate Is Through the Roof
AMain Hobbies is a leading online retailer of remote controlled cars, planes, drones, and other toys based in Chico, California. AMain operates an e-commerce site with over 60,000 product pages. As you can imagine, a site that large is a significant challenge to optimize. In 2013, AMain found that although they were receiving a substantial amount of organic traffic, they were not ranking for many key product terms in their niche. In fact, over 30% of their traffic at that time was coming from branded searches like “amain hobbies”. AMain knew that missing out on product searches meant one thing: they were also missing out on sales!